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Inside the 2025 Northern Product Pulse Tradeshow: Innovation, Impact, and a Full House
This year, the Northern Product Pulse Tradeshow proved one thing loud and clear — when innovation meets preparation, incredible things happen.
Held for the first time at The Jeffersonian in Louisville, this year’s show stepped out of the warehouse and into the spotlight. With a bold new theme — “Innovate to Elevate” — we aimed to reimagine the traditional tradeshow experience. The result? A jam-packed day of tech, talent, and tangible business impact.
A New Chapter for Product Pulse
2025 marked a major evolution for the Northern Product Pulse. No longer just a vendor open house, this was a full-scale professional tradeshow experience — complete with:
- A branded event logo and cohesive design across signage, shirts, and digital materials
- A new QR code lead-tracking system on attendee name badges
- Targeted marketing campaigns, including radio ads, a Facebook push, and even email signature banners
Our Digital Sales Team kicked things off with personalized outreach, and the clicks poured in:
- 3,190 clicks via The Lane Report ads
- 2,364 RSVP clicks through our interactive flyer
- 1,354 Facebook campaign clicks
- 561 clicks from email banners
- 459 via personal sales links
Packed with People, Powered by Partnership
The numbers tell the story — and they’re impressive:
- 200 + customers attended (with walk-ins doubling last year’s total!)
- 102 vendor reps filled 46 booths, creating a powerhouse of automation, fluid power, and motion control expertise
- 80+ AHP team members staffed and supported the event
- And most importantly: 262 qualified leads were captured for our vendor partners
But the real story is what people said after. Take it from Chris Jarman, Regional Sales Manager at Dixon:
“Most open houses we’ve been to over the years are thrown together in the back of a warehouse… This was not the case yesterday for Air Hydro Power. From QR code name badges to efficient attendee flow, professional AV displays and an offsite event space — this was a full-on tradeshow that welcomed several hundred participants and represented AHP and their suppliers at their finest.”
Relive the Highlights — Watch the Recap Video
Curious what all the buzz was about?
Click here to watch the full recap video.
📅 Coming Up Next: Product Pulse Huntsville – Sept. 10
Couldn’t make it to Louisville? Don’t worry — we’re bringing the energy south to Huntsville, Alabama on September 10th at Toyota Field. If this past event is any indication, you won’t want to miss what’s coming next.
Thank you to all our vendors, customers, and AHP employees who helped make this event a success. We’re proud to continue building the future of industrial automation — together.
